Recently, I had the pleasure of watching another webinar from Marketing Experiments about copywriting. I particularly enjoy their webinars for a variety of reasons – one, they’re based in my home state of Florida, so I’m always a sucker for supporting people in my local area. Next, their presentation is always very engaging. Best of all, they back their claims up with hard evidence of what works and what doesn’t. Combine data with their general expertise on landing page copy and value Continue Reading
Why You Should Never Post Your Blog Draft On the Same Day
You’ve spent half your day or more pouring over your draft jam packed with 2000+ words of valuable information for your target audience. It has sub-headings, bullet lists, two graphs and a picture. You plan on including a video eventually too… You’re eager to get it on your blog ASAP. I understand the urge – you’re ready to share your masterpiece with the world. So you open up Wordpress, upload it and hit publish. You then proceed to draft up a robust social media update and post it on Continue Reading
5 Reasons You Should NOT Hire a Content Mill
If you’re a business who needs to develop your web presence, one of the first things you will discover is you need to have content, and lots of it. Blog posts, articles, FAQs, video demos – you name it. But in order to build search rankings and drive more leads to your business, you need to have a consistent content creation schedule. The problem is you don’t have time to write 3 blog posts a week and a comprehensive e-book, so you consider how to get this done without straining your Continue Reading
