My Top 5 Web Marketing Articles for the Week

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Each Friday, I aim to publish a list of the top 5 articles I’ve read for the week. Anyone who has spent five minutes browsing tips on how to write engaging copy or how to build prominence online can tell you about the tidal wave of information that’s out there.

There’s so much, it’s often overwhelming…

I hope this top 5 list can help small business owners, small-time copywriters and content marketers cut through the noise and pinpoint information they can apply to their web marketing efforts.

Without further ado, here are my top 5 web marketing articles I’ve read for the week ending Friday, March 27.

#1 – How 20 Minutes on LinkedIn Can Deliver More B2B Leads

As the premier social network for professionals, LinkedIn is not just a place to post your resume. Rather, it’s quickly becoming a powerful B2B marketing tool by helping members build thought leadership in their respective niche. Learn how you can establish your business as an authority on LinkedIn and garner more leads in the process. Read more

#2 – Content Curation: The Biggest Benefits According to 28 Experts

Creating original content can be challenging and time consuming, which is where “curation” comes in. Learn why curation isn’t just a shortcut, but rather an important tool for telling your audience what they should be looking at.

#3 – Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

Many believe content marketing is solely for B2C companies, but nothing could be farther from the truth. Learn how fitness equipment manufacturer Precor identified their audience and addressed each one’s unique pain points through targeted content. Read more

#4 – How to Use RSS to Write Better Headlines

The headline is a critical element of your site’s pages. The success of a particular landing page or article hinges on whether the headline adequately grabs the reader’s attention and motivates them to stay on the page. Would you like to learn an interesting tactic for building your headline writing skills? Then check out this quick podcast below for more…

#5 – Laptops give you HOLS (Hunched Over Laptop Syndrome) and tablets are a pain in the neck

According to research conducted on behalf of Fellowes, 79% of British workers say working on laptops and other mobile devices is making them sick. Over 25% say their posture is worse after working on a smartphone, tablet or laptop. Spinal inclination “…is the best predictor of whether you will end up in a nursing home, or in need of daily home care”. Read more

That rounds out my top 5 for this week, so check back again next Friday for more. In the meantime, keep your head up and your spine straight!!

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