Chapter 2 review of Success Secrets of the Online Marketing Superstars CEO, author and keynote speaker Jay Baer doesn’t mince words in his opening statements in Chapter 2 of Success Secrets of the Online Marketing Superstars. If you’ve been around very long, you understand that online marketing isn’t as easy as it first seems. Because of increasing competition, marketing today is much harder than in years’ past, and will only continue to get harder. It’s easy to understand why Jay says Continue Reading
Become a Rainmaker by Creating Marketing that People Actually Want
Chapter 1 review of Success Secrets of the Online Marketing Superstars Brian Clark’s journey from an overworked attorney to CEO of Copyblogger Media is an inspiring story of how a person can forge their own career path. Brian uses the analogy of a “rainmaker,” which historically is connected to the Native Americans and a medicine man sort of figure. If there was a drought for example, the rainmaker was seen as someone who could literally make it rain. In modern business, the rainmaker is a Continue Reading
