It’s that time again – I’ve been busy reading and compiling, and think I’ve finally arrived at a top 5. There’s so much information out there that it can get dizzying, especially for small, local companies who are swamped enough with, you know, running their businesses.

Continue reading for my top 5 web marketing articles for the week ending April 3rd!!

#1 – When Concise Marketing Copy Converts Better

It’s a never ending question for web copywriters – how long should my page be? It used to be standard thinking to make your page longer. Answer all of your reader’s potential questions, concerns, etc. But in our attention-span deficit world, bigger isn’t always better. Check out this insightful piece from Neil Patel on how to determine when shorter marketing copy works better. Read more…

#2 – Social Media Chart: Average interactions per post by industry

This article from Marketing Sherpa evaluates social media data for 9 industries, specifically the number of interactions vs. average number of weekly posts. What they found was interesting – nonprofits see the most shares but don’t create near the number of social media posts as other organizations, which clearly demonstrates that more isn’t always better. Read more…

#3 – Don’t Make These Old Fashioned SEO Mistakes

SEO is constantly changing and evolving. Many webmasters and marketers today often use tactics that may have worked in the past, but are no longer useful following big updates like Penguin and Panda. For example, videos and images used to not be that big of a factor, but now they are. This piece from Brick Marketing explores some of the most common SEO mistakes to avoid. Read more…

#4 – The Ultimate List of Blog Post Ideas

Have you ever sat at your computer screen struggling to come up with a good blog post idea? I know I have, and it’s frustrating, which is why I was delighted to spot this handy little infographic from The Digital Marketer. After reviewing this infographic, you should be able to come up with enough blog topics to keep you busy for a while. Read more…

#5 – Killer Chairs: How Desk Jobs Ruin Your Health

As freelancers and digital marketers, we’re always sitting down it seems. But sitting may slowly be killing you. Most health problems like diabetes, obesity and cardiovascular issues are typically linked to eating too much – rarely is sitting considered the culprit. One man in his 40s who was 50 pounds overweight and type-2 diabetic discovered this after he began taking light walks rather than sit for some his meetings. In the first year, he lost 25 pounds, and by year two, he no longer needed diabetes medication. Read more…

Well, that wraps up this week’s top 5. I’ve been studying the effects of sitting, especially the effects of working in front of a computer on your neck, shoulders and other muscles. My hope is to start a conversation on how digital marketers cope with, and address the pain that seems inevitable from staring out our laptops, tablets and smartphones.